Stop Vendor Shopping in Facebook Groups

Hello there! My name is Emani, owner and operator of Emani’s Events.

When I first started my journey in the wedding industry, I joined a number of Facebook wedding groups. Why? Because every piece of early business advice said the same thing: “Join Facebook groups — that’s where the clients are!” And on the surface, it made sense. These groups are filled with engaged couples asking for recommendations on everything from venues to vendors. A wedding planner’s dream, right?

Well… not exactly.

What I quickly realized — and what many other small business owners will agree with — is that these groups often turn into a chaotic mess of comments rather than a place for meaningful connections.

Imagine this: a bride posts asking for a photo booth recommendation, and within minutes, there are over 100 comments, many not even related to photo booths. Suddenly, there are links to photographers, DJs, caterers, and travel agents — all flooding the thread. And in the middle of all that noise, a few relevant and qualified vendors get buried.

But here’s where it gets even trickier.

Many of the “vendors” who comment aren’t full-time professionals or experienced specialists. They’re side-hustlers, friends of a friend, or people looking to make a quick buck without any real investment in your big day. That’s not to say everyone in these groups is unqualified — but when you're selecting a team for one of the most important days of your life, shouldn’t quality, experience, and professionalism matter more than who commented first?

The truth is, couples who rely solely on Facebook group recommendations are often choosing vendors based on price alone, not on value, reputation, or expertise. And that’s a risk — because the cheapest option is rarely the best one when it comes to your wedding.

As a professional planner, I always encourage couples to:

• Vet your vendors thoroughly — check their website, portfolio, reviews, and ask real questions.

• Have clarity on what you need — not just someone who “does photography,” but someone whose style matches your vision.

• Work with a planner (like me!) who has vetted and trusted vendor relationships, saving you from the overwhelm and helping you avoid costly mistakes.

Your wedding day deserves a vendor team that’s committed, qualified, and passionate — not just someone who saw a Facebook post and dropped their link.

So next time you're tempted to crowdsource your wedding vendors in a Facebook group, take a moment and ask yourself: Is this the way I want to build the most important day of my life?

Let’s make your wedding everything you dreamed of — without the chaos.

With love and intention,
Emani
Owner & Lead Planner
Emani’s Events